Chrysler Auctions First Fiat 500 in Canada for $85,000

The "Numero Uno" (not the pizza, the car), which is the first in a series of 500 limited edition Fiat 500s to reach Canadian shores, was auctioned off on Saturday evening by Chrysler at Toronto's 17th annual Venetian Ball. The car fetched an impressive $85,000 (no word if that's CAD or USD), with all proceeds benefiting Villa Charities, which is said to provide "culturally sensitive care" for the elderly Italian-Canadian population.

"The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat's return to Canada was first announced," said Ed Broadbear, Vice President of Marketing - Chrysler Canada.

The Fiat 500 will be introduced to the public in North America at the end of 2010. At launch, it will be offered as a three-door hatchback with a 1.4-liter MultiAir four-cylinder gasoline engine, with a rag-top convertible model to follow next year.

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Chrysler Brand to Sell Fiat 500 in U.S.

Since it's unveiling many people in the U.S. have been hoping that the Fiat 500 would eventually be sold here. Well now that Fiat and Chrysler have hooked up our wish has come true. Its been confirmed that the Fiat 500 will be sold through Chrysler dealerships when it is released and it will be the only Fiat badged model in the U.S.

Chrysler brand CEO and head of sales for all Chrysler Group brands, Peter Fong stated that the Fiat 500 will likely have a dedicated corner in Chrysler showrooms rather than its own retail network like the Mini. Eventually four versions will make it to the U.S., the hatchback, convertible, a wagon and a high-performance version.

The Fiat 500 is expected to be produced at Chrysler's Toluca, Mexico facility in late 2010 or early 2011.